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Column Header
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Purpose
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Shoe Brand & Style
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Full identifier (e.g., “New Balance 550 ‘White/Navy’”) + Mulebuy SKU
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Hot List Status
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Size (US/EU/CN)
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Specific sizing (e.g., “US 9, EU 42”)—critical for spotting size gaps
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7-Day Sales Volume
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Estimated units sold (from Mulebuy’s “Recent Purchases” or Reddit chatter)
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Avg. Selling Price (USD)
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Base price + Mulebuy’s 15-20% service fee
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Price vs. Competitors
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“+8%” (premium) or “-5%” (bargain) vs. StockX/Amazon
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Stock Availability
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“In Stock,” “Low Stock,” or “Out of Stock” (updated daily)
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Reddit Feedback Snippets
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User comments (e.g., “Size 11 always sells out!” or “Terrible cushioning—avoid”)
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Daigou Profit Margin
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Calculated as (Selling Price – Sourcing/Shipping Cost) ÷ Selling Price
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Demand Trend
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“Up” (sales ↑30% week-over-week), “Stable,” or “Down”
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Notes
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Red flags (“Fakes reported on Reddit”) or wins (“Viral on TikTok”)
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