Transformation: The Birth of Nike (Continued)
However, when Davidson showed Phil Knight the logo, Phil Knight did not immediately show enthusiasm. He felt that although the logo was creative, it seemed to be missing something. However, due to time constraints, they did not have more time to find a better design, and Phil Knight finally decided to use this logo. He paid Davidson $35 as a design fee, which was not high at the time, but for Davidson, this was her first time to receive design fees, which was of great significance.       https://mulebuy.news/hot
Years later, when Nike had become a well-known brand in the world, Phil Knight's view of the logo changed. He realized that this seemingly simple logo contained great energy and value. It not only became a symbol of the Nike brand, but also represented a sports spirit and culture. In order to thank Davidson for his contribution, in 1983, Phil Knight gave Davidson a gold ring with diamonds and Nike logo, a certificate, and a considerable number of Nike stocks at a lunch.       https://mulebuy.news/hot
In 1972, the Nike brand was officially born. Nike sneakers made their debut at the U.S. Olympic trials that year. Although Nike was just a small brand that had just started at the time and did not have much money for large-scale publicity and promotion, Nike sneakers still attracted the attention of some athletes with their excellent product design and quality. Among them, Steve Prefontaine became Nike's first spokesperson. Prefontaine is a famous American long-distance runner. His outstanding performance and tenacious fighting spirit on the field coincide with Nike's brand concept. He wore Nike sneakers to participate in the competition, which won a lot of attention and reputation for the Nike brand.           https://mulebuy.news/hot
With the launch of the Nike brand, Phil Knight and his team began to devote themselves to marketing and sales. They participated in various sports events and exhibitions to showcase Nike's products; established cooperative relationships with athletes, sports clubs and retailers to expand sales channels; at the same time, they also began to increase advertising efforts to convey Nike's brand image and product information to consumers through television, magazines and other media. In this process, Nike gradually emerged and began to occupy a place in the highly competitive sports shoe market.        https://mulebuy.news/hot