Transformation: The birth of the Nike brand
After parting ways with Onitsuka, Phil Knight and his team faced huge challenges. They needed to build a brand new brand in a short period of time, starting from scratch in every link from product design, production to sales. But Phil Knight was not intimidated by the difficulties. He firmly believed in his ideas and was determined to create a sports brand that could represent the American spirit.              https://mulebuy.news/hot
The first step was to determine the brand name. Phil Knight and his team began to brainstorm and came up with many names, but they were not very satisfactory. Until one day, Jeff Johnson thought of the name "Nike" in his dream. In Greek mythology, Nike is the name of the goddess of victory, who has a pair of wings, symbolizing speed and victory. This name was immediately recognized by everyone because it was not only powerful and dynamic, but also in line with the spirit of sports. So, the name "Nike" was officially determined as the name of the new brand.               https://mulebuy.news/hot
After determining the brand name, Phil Knight began to look for a suitable designer to design the brand logo. He hoped that the logo would be simple, unique, have a strong visual impact, and be remembered by consumers at a glance. Finally, he found Carolyn Davidson, a student in the graphic design department of Portland State University. Davidson was still a student at the time and was looking for design projects to gain experience. When she received the assignment, she was very excited and began to devote herself to the design work.           https://mulebuy.news/hot

Davidson designed several versions of the logo, including a simple logo that looked like a "ring" or a "hole", but none of them were recognized by Phil Knight. After many revisions and attempts, Davidson finally designed a logo similar to flying wings, which is now known as the "Swoosh" logo. This logo is simple and dynamic, with smooth lines, like a flash of lightning across the sky, giving people a sense of speed and power.       https://mulebuy.news/hot

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