In the fiercely competitive sporting goods market, technological innovation is the foundation for a company to gain a foothold. Nike is well aware of this and has regarded technological research and development as the core driving force for brand development since its inception. In 1972, Coach Bill Bowerman took out his wife's waffle baking pan and used it to transform the sole of the shoe, creating the Waffle Outsole. This sole has a unique pattern and is composed of many protruding friction blocks. It can provide excellent running grip, disperse impact force, and make running more comfortable. Once the Waffle Outsole was launched, it was widely welcomed by athletes and consumers and became one of Nike's early iconic technologies. It is not only used in running shoes, but also gradually extended to other sports shoes, winning a good reputation for the Nike brand. https://mulebuy.news/hot

In 1979, Nike ushered in another major technological breakthrough - Air Technology. This technology was inspired by the invention of Frank Rudy, an engineer at the National Aeronautics and Space Administration (NASA). After Nike spent money to buy the patent, it applied it to sports shoes. By embedding nitrogen-filled air cushions in the soles, it provided better shock absorption and energy feedback, greatly improving the comfort and performance of athletes. In 1987, Nike launched the Air Max series of running shoes, introducing visible air cushion technology to the market for the first time. Consumers can intuitively see the air cushion on the soles. This innovative design not only achieved a breakthrough in technology, but also brought a strong visual impact to consumers, becoming a classic in the history of sports shoes. Since then, Nike has continuously improved and innovated air cushion technology, and launched a variety of air cushion versions such as Zoom Air and VaporMax to meet the needs of different sports and consumers.

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